bdirect advertising is a full service direct response television advertising agency established in 2003 with the goal of helping clients reach audiences across the United States by delivering best-in-class media and marketing programs. bdirect’s strategic planning and effective buying provides clients with dependable results and top-of-mind brand awareness among consumers.
bdirect’s experts work with clients to understand their marketing goals, develop tailored campaigns and carry out those campaigns — all with an open dialogue and unrivaled professional support every step of the way.
For over a decade, bdirect has left no stone unturned when it comes to optimizing client ROI in the ever-changing world of DRTV.
Direct Response Campaign Strategy and Management
- Market research
- Versioning and Creative Customization
- Traffic and call center coordination
- Real-time response and tracking
Media Planning and Buying
- Rate negotiation
- Data aggregation and evaluation
- Daypart tracking & analysis
- Creative A/B testing
Campaign Consulting
- Commercial concept and production
- Ongoing campaign management and analysis
- Direct mail marketing strategy and creative development
- Internet media planning, buying and management
TV Campaigns
We can develop highly effective direct response campaigns for TV, direct mail and the internet.
One-stop solution
We can work with your organization as a one-stop media solution taking you from creative development through execution.
Personalized Service
We will do whatever it takes to deliver the results you need to meet your business goals
Leadership Team
bdirect was established by Robert Duffner and Philip Biaesch to deliver best in class direct response media and marketing programs.
Robert Duffner
has over 35 years of direct response marketing and media experience. Considered one of the best in his field, he has worked on direct response TV, radio, print, and internet programs. Prior to starting bdirect, Robert held the position of VP Broadcast Media for Time Life and was responsible for the placement of over $100 million in DRTV media annually.
Philip Biaesch
has over 35 years of direct response experience in all agency disciplines, including; print production, creative and product development, list management, and marketing (direct mail, TV, and Telemarketing). He has held executive positions with Colonial Penn, Mutual of Omaha and Aegon Direct Marketing Services.