we're like our own little tv family

As a co-founder of bdirect, LLC in 2003, Bob has worked in every aspect of direct response from TV, radio, print to digital.Bob’s background spans from the mid 80’s working for Backer and Spielvogel on Madison Avenue, to leadership positions at Colonial Penn Life Insurance Company and Time Life. Prior to founding bdirect, he was VP Broadcast Media for Time Life where he was responsible for the placement of over $100 million in DRTV media annually.“Keeping on top of today’s dynamic and ever-changing media landscape is a challenge I enjoy tackling every day.”

Terri has been with bdirect for over 10 years. She is responsible for invoicing along with accounts payable and receivable. Her thoroughness with the invoice process ensures that all of clients gets the maximum benefit from their media dollars. Terri also supports with the updating of client reporting.“There are no secrets to success. It is the result of preparation, hard work, learning from failure.” – Colin Powell

Julia joined the bdirect team in October 2019. She focuses on buying DR media in local markets across the country. Julia graduated from the University of Scranton, where she earned a Bachelor of Science in Marketing and was a member of the Women’s Varsity Swim team.“Success is walking from failure to failure with no loss of enthusiasm.” – Winston Churchill

Phil is a co-founder of bdirect, LLC and has worked in many areas of direct response, including; print production and mailing operations, creative, product development and marketing (Direct Mail, TV, and Telemarketing).Prior to co-founding bdirect, Phil has held leadership positions with Continental American Life Insurance Company, Colonial Penn Life Insurance Company, and in the mid 90’s was VP of Direct Response Marketing at Mutual of Omaha and then Aegon Direct Marketing Services.“Our disciplined approach to media spending is fundamental. If we can’t measure it, we shouldn’t spend it.”

bdirect delivers the best in class direct response media and marketing programs

Jessica graduated from the University of Scranton in 2009 with a degree in Communication and has been with bdirect for more than 10 years. She buys both national and local television for various clients. Jessica enjoys traveling, reading, crosswords, and weekly trivia nights.Success is simple. Do what’s right, the right way, at the right time”- Arnold H. Glascow

Jenny has been with bdirect since 2004. She has spent over 15 years in DR TV training exceptional buying teams, managing multimillion-dollar media budgets, and delivering positive sales and revenue outcomes. Jenny’s main goal is to align our clients’ media strategy to successful business results.Jenny is a graduate of Temple University, where she earned a B.A. in Communications/Advertising.“One important key to success is self-confidence. An important key to self-confidence is preparation.” - Arthur Ashe

Michelle has been with bdirect since October 2019 and earned her Bachelor of Science from Indiana University of Pennsylvania where she studied marketing. She focuses on buying DR media in local markets across the country. Michelle loves to travel, which is why she decided to take an internship in Tel Aviv the summer after graduation. When she isn’t traveling the world, she loves spending time outdoors hiking and taking pictures of nature.“Success isn't overnight. It's when every day you get a little better than the day before. It all adds up.” - Dwayne Johnson

Anne Marie’s focus is managing and integrating data from various source documents into bdirect’s system for storage and processing purposes. She plays a key role in bdirect’s high level of record keeping and organization.“Opportunities don't happen. You create them.``- Chris Grosser